What is Think Dirty?
Think Dirty is an app that aims to help you uncover the truths within the beauty industry. We are overloaded daily with hundreds of chemicals that are present in our daily skin, hair and body care – and most people have no clue that they are absorbing (through our largest organ), hormone and endocrine disruptors and cancer causing chemicals. There is little to no transparency in the formulation and labeling of beauty products in the industry, but luckily, there are a lot of green beauty companies and brands who are (and have been for years) trying to change that. The founder and CEO of Think Dirty, Lily Tse, wants to help you find those products that you can use with peace of mind.
How to Use the App
The app is one of my favorites, and lives on the front page of my iPhone, which is hard to do since I have so many apps I use daily and love, but Think Dirty is something that I have been using every week consistently. As soon as you go into the app, you will see a ‘Scan Products’ button which you tap on and can literally scan the barcode of any product. It could already be in their extensive database and if it is, you tap on the product and you learn in depth on each and every single ingredient in that product. If the product is not in the database yet, you have an option to submit the product to the TD team for evaluation to be ranked, and to help the TD community learn more in depth on the ingredients of new products. You simply type the name of the brand, name of the product, and submit a picture of the front of the product as well as back (ingredient label) of it. This is truly what I love about the app and the community within it, everyone is collectively trying to help each learn more on these ingredients so we can buy with transparency.
The Dirty Meter
Think Dirty also ranks its products on their ‘Dirty Meter,’ which is a number scale from 0 to 10. Products ranked from 0-3 do not contain any ingredients which have a documented potential health impact. Products ranked from 4-7 have a potential moderate negative long-term health effect. Products ranked 8-10 have potential series long-term negative health effects. There is one more ranking which is N/R, which means the ingredient(s) have not yet been rated. This is more often than not due to the fact that, in some cases, manufacturers choose to define an ingredient or group of ingredients as ‘proprietary,’ which therefore makes them confidential. Those ingredients are not publicly disclosed and cannot be evaluated using health and safety data. An example would be when you see “fragrance” listed on the side of the product. This is extremely vague and inscrutable. You can read more on their website by navigating to their ‘About’ section, and then ‘Methodology’ on the side bar. I highly recommend downloading their free app so you can start to educate yourself on what you are putting on your face, body and hair.
What do you get in the box?
TD has started their own monthly box subscription and is also starting to add individual products for purchase on their Think Dirty Clean Boutique. I recently received their February Limited Edition Beauty Box and I wanted to share my experience with the box as well as the value you get. This box is valued at over $180, but you would only pay $95! TD partners with 0-3 ranked beauty brand sponsors who support their mission on bringing cleaner products to you! Here’s what I received in my box:
This gorgeous gloss contains a natural formula of certified organic coconut oil, shea butter and jojoba. This gloss hydrates, enhances and protects the lips without petroleum-based ingredients, fragrance or chemicals. This is also gluten-free and vegetarian friendly!
This is a specially formulated blend of natural breath fresheners like cardamom, fennel and ginger. This organic, tastes great and is convenient! The name ‘Moondani’ actually means ‘everlasting’ in Farsi – pretty cool, right? (This breath mist was only available with the first 15 orders, but still wanted to mention it since I got it in my box and in case anyone wanted to purchase it individually.)
These shadows are made from bamboo stem extract and are super easy to blend. Can be used wet or dry and could even use super lightly as a highlighter on top of the cheekbones! The color Fairy is shimmery peach and Magi is a shimmery pink.
An all-natural, hypo-allergenic formula made with carefully selected botanical ingredients that helps reduce lines/ wrinkles and stimulates collagen production for younger looking skin. This nourishing cream helps to diminish fine lines and hyper pigmentation, brightens, restores hydration, and increases skin firmness. It is also vegan, cruelty-free, gluten-free, soy-free, non-gmo, made only of essential oils, plant extracts and fruit and plant based butters. It is also suitable for all skin types.
This deodorant is vegan, aluminum free, and non-toxic. It only has 6 ingredients: cold-pressed organic coconut oil, arrowroot, candelilla wax, food-grade diatomaceous earth, aluminum-free baking soda and 100% pure therapeutic grade essential oil. Lymph Candy Deodorant is designed to allow your lymphatic system to detoxify naturally by staying out of the way. Without any harsh chemicals in our deodorant, your body’s natural process is free to work without being clogged up with any chemicals or antiperspirants.
This bath soak/salt set includes: (1) Shimmer Soak – Himalayan, Dead Sea, Epsom Salts + Shimmer, (2) Sea Salt Bath Soak – Himalayan, Dead Sea and Epsom Salts and (3) Coconut Jasmine Bath Soak. All of these are vegan, cruelty-free, 100% organic, gluten-free soy-free and hand made right here in the US in small batches.
Antonina Naturals Mango Lip Balm (0.15 oz, 4.25g)
Made with all natural ingredients our lip balms will keep your lips moisturized and kissable. Our mango butter lip balms are made with real mango butter to keep your lips happy and hydrated.
This is a powerhouse formula of raw & unrefined hair superfoods that repairs any hair damage instantly. It strengthens dry hair and locks in moisture on frizzy and split ends. This is certified cruelty-free, vegan, USDA organic, paraben-free, sulfate-free, gluten-free, 100% chemical free and even the packaging is BPA-free.
This hand butter is formulated with all natural butters, oils and aloe vera gel to help hydrate and soften extremely dry skin. This can also be used as an all-over body moisturizer as well.
ELIXIR Apothecary Pink Himalayan Sea Salt Body Polish (sample: 1oz)
This body polish is made with 100% pure himalayan sea salt, lavender and rose essential oil and hand-ground rose petals. This polish rejuvenates the skin and deposits over 75 nourishing minerals into your body through your skin’s pores, replacing the toxins which it extracts.
I absolutely love the Think Dirty app and am thrilled that they started this monthly box! I love that you get such a huge value for what you pay, and you are discovering tons of clean brands in all different categories. I think that this is just as fun of a discovery for the clean beauty novice as is it for someone who has been into green beauty for years. I have really enjoyed testing and using the products in the box, and I will be giving samples to friends and family to try who are making transitions into cleaner beauty. I would highly recommend this box! If you choose to buy, feel free to use my code YATRAPROJECT5OFF for $5 off.